On October 25th, Palm Mar became the setting for another successful Beach CleanUp organized by Canary Green. More than 60 volunteers came together with a shared goal to protect and preserve the coastline of Malpaís de Rasca.
The event went beyond simply collecting trash. It was a day filled with community spirit, environmental awareness, and collaboration. Side by side, volunteers of all ages worked to remove debris from the beach and rocky shore, making the area cleaner, safer, and more welcoming for both people and wildlife.
By the end of the morning, we had gathered approximately 112 kilograms of waste, a tangible reminder that collective action truly makes a difference. This clean-up once again highlighted how powerful it can be when a community unites for a common cause.
Powered by Community and Partners
A special thanks to Arona Ayuntamiento, Menceyes Properties, Bahia Beach Club, Ocean Beer, Participación y Voluntariado Ambientales de Tenerife, and Cabildo Tenerife for standing with us and helping make this Beach CleanUp possible.
Their dedication to protecting the ocean and promoting sustainable practices truly embodies the purpose of this clean-up. We’re deeply grateful to all our partners and volunteers for their energy, support, and collaboration, it’s thanks to their collective effort that we were able to create a meaningful and lasting impact.
Your participation always matters
It’s about bringing people together and inspiring real change. Beyond the physical act of cleaning the beach, the purpose of the event is to strengthen community connections, raise awareness about the environmental impact of waste, and educate participants on how everyday choices shape the future of our coastline. By fostering a sense of shared responsibility and encouraging more sustainable habits, the clean-up aims to create a lasting shift in behavior that extends well beyond a single day. It’s not just about removing trash, it’s about building a community that actively protects and cares for the ocean.
After work and Ocean Beer
Right from the start, Palm Mar was buzzing with great energy as volunteers of all generations showed up eager to make a difference. Within just a few hours, the group cleared waste from the shoreline, rocky areas, and nearby paths, making the coast cleaner and safer for everyone. After the clean-up, participants gathered to enjoy tasty sandwiches and refreshing Ocean Beers, a simple but perfect way to celebrate their hard work and share a relaxed moment together.
Why Beach Clean-Ups Matter
Each year, the Canary Islands welcome over 18 million visitors, and this number is steadily rising. While tourism plays a crucial role in supporting the local economy, it also puts added strain on fragile ecosystems, beaches, and public infrastructure.
For this reason, it’s essential that both residents and tourists take an active role in preserving the natural beauty of the islands. Protecting Tenerife and the rest of the archipelago is a shared responsibility, one that ensures these stunning places remain clean, safe, and thriving for generations to come.
We’re excited to announce that our next Beach CleanUp will take place on November 29th in Playa Grande, Poris de Abona. Another great opportunity to roll up your sleeves, make a difference, and keep Tenerife’s beaches beautiful.
There are many ways you can continue to support these efforts:
Join our WhatsApp group to stay updated on upcoming clean-ups.
Subscribe to our newsletter to receive monthly updates on our cleanups, sustainable projects and inspiring stories from the Canary Islands.
Or go one step further and become a Sustainable Gangster, helping to spread the word and promote sustainability across the Canary Islands.
A big thank you goes to our partners and every single volunteer who joined us. Remember, each of us has a personal responsibility to act. Together, we can make an impact.
Sponsors & Partners
Thank you
You want to join the next beach clean-up? Check it here!
Join our WhatsApp group to stay connected and receive updates on upcoming clean-ups, community events, and sustainability initiatives across Tenerife. These gatherings are about creating a strong, motivated community that’s taking real steps towards a greener future.
Together, we’ve already achieved so much, and with your energy and support, we can achieve even more. Let’s continue protecting our coastlines, caring for our oceans, and ensuring that the natural beauty of Tenerife remains for future generations to enjoy.
Stay involved, stay inspired, and we’ll see you at the next clean-up!
Wondering where to Buy Ocean Beer? Check out locations here!
1. BuenaVida
2. El Med Veg
4.Tasca
5.Manipura
8. Mynd Hotel
Thank you
Thank you to everyone involved in this Canary Green project where our aim is to help promote sustainable tourism in the Canary Islands.
Do you want us to find you more sustainable choices? Please support us and donate today.
- Founder of Canary Green non profit
- Canary Green non profit:
- Photographers & Videomakers:
Karolína Lišková, Barbora Kučerová, Nataliia Tataurova, Luca Buiatti
- Environmental chemist & Sustainable Tourism Consultant: Luca Buiatti
- Social Media Coordinator: Nataliia Tataurova
- Account Manager: Barbora Kučerová
- Project Manager: Karolína Lišková