To help destination marketers, hotels, vacation rental owners, and other travel professionals to foster unforgettable experiences for tourists, we invest in market research to understand travelers’ needs and preferences. For the first time, we’ve asked travelers about their attitude towards sustainable accommodation.
How often do travelers choose sustainable accommodation? What is their opinion on sustainable hotels & other accommodation facilities? Do travelers intend to choose sustainable accommodation? To answer these questions, we invited a senior researcher from VILNIUS TECH (Lithuania), Dr Neringa Vilkaite-Vaitone, to conduct a study that would provide insights into travelers’ preferences.