Web3, the third generation of the internet, is a hot topic these days, and it’s gaining more attention from businesses and individuals alike, especially those who prioritize sustainability.
Last Saturday, the Canary Green team participated in a web3 event organized by Web3 Con Canarias in Puerto de la Cruz. For the Canary Green team, it was an opportunity to network and learn more about the latest trends and developments in the world of web3, particularly its potential for promoting sustainability.

Diverse Perspectives Unite at Web3 Con Canarias to Explore Positive Change
One of the most impressive aspects of the Web3 Con Canarias event was the diversity of perspectives and ideas that were presented. Attendees came from a broad range of industries and backgrounds, including technology, sustainability, finance, and academia. This made for a rich and engaging discussion about the potential of web3 technology to create positive change in the world.
What is WEB3
- Third generation of the internet, which aims to create a more decentralized web with greater access, privacy and security for individuals.
- Built on blockchain technology and cryptography, web3 promises to revolutionize the way we interact with information, data, and each other online.
- Web3 includes a range of new technologies and concepts such as decentralized applications (dApps), cryptocurrencies, smart contracts, and more.





How Web3 is Paving the Way for Sustainable Digital Transformation
During the event, we met many inspiring personalities, including Raffaele from Fuerteventura DAO and Daniel from Plastics.io. Together with John Dale Beckley, they shared their insights and experiences on how sustainability can be integrated into web3-based solutions.
John Dale Beckley, the founder of Canary Green, is an expert in sustainability and innovation. He has years of experience promoting sustainable practices in a variety of contexts.
Daniel from Plastiks.io is a sustainability advocate, and his company is focused on using blockchain technology to reduce plastic waste. Plastiks.io is developing a decentralized platform to track plastic waste throughout the supply chain, with the ultimate goal of reducing plastic pollution.
Raphael from Fuerteventura DAO is working to promote sustainability in the Canary Islands through the use of blockchain technology. Fuerteventura DAO is a decentralized autonomous organization that aims to promote sustainable development in the Canary Islands, particularly in the areas of renewable energy and tourism. The organization is working on various blockchain-based projects to promote sustainability in these areas
did you know
By integrating sustainable practices and principles into web3 ecosystems, we can create a more equitable and environmentally friendly online environment. For example, a more decentralized web could lead to greater energy efficiency and reduced carbon emissions, while blockchain technology can be used to create more transparent and sustainable supply chains.


The Role of Collaboration in Promoting Sustainability in Web3
For us at the Canary Green Team, the event was a great opportunity to not only gain more knowledge on this fascinating topic, but also to connect with other like-minded individuals who are passionate about using web3 to promote sustainability. We believe that combining the positives of web3 with sustainability can benefit not only people and businesses, but the environment as well.
As we look ahead, we’re excited to continue working with other individuals who share our mission of promoting sustainability in web3 ecosystems. We believe that this is the future, and we’re eager to go down this path together. Overall, it was a wonderful and enlightening experience, and we’re looking forward to future opportunities to participate in such events and contribute to a more sustainable future.

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Thank you
Thank you to everyone involved in this Canary Green project where our aim is to help promote sustainable tourism in the Canary Islands.
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- Web3 Con Canarias Web3 Entrepreneurship in Canaria
- John Beckley; Founder of Canary Green non profit, Canary Green non profit
- Videographer; Marcin Bilski
- Copywriter; Sophie Schaad
- In cooperation with Canary PR